(WIKIPEDIA) - A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.
A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A press release is generally biased towards the objectives of the author.
The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm's client, and publicity, the aim of which is to attract favorable media attention for products marketed by the clients.
Sending a press release is one of the most effective ways to spread the word about your business, organization or event.
A written article can be the same as tens of thousands of dollars worth of advertising!
To help you get started, Press Releases .ca offers a comprehensive newspaper database for both the Canadian media and the US media. Each database includes the name of the paper, their street address, phone number and fax number... each order also includes our FREE ebook called "Free Advertising: How To Create and Send a Press Release".
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The databases are delivered in CSV format for use in any spreadsheet application.
There are approximatley 1,146 Canadian newspaper and assorted media contacts.
There are approximately 5,001 American newspaper and assorted media contacts.
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